When developing a marketing or social media strategy, the first step is to clearly define your target audience. Although this can be a challenging process, your target audience will determine which channels (traditional and/or digital) you should use to effectively reach the right people. What is a Target Audience? A target audience is a particular…
Prior to COVID-19, Sims Advertising’s digital experts were working on designing and developing a full-blown new ecommerce website for TERRA Greenhouses, who have five popular greenhouse locations in Southern Ontario. However, the sudden need to enable online shopping at short notice due to COVID-19 restrictions saw the Sims team pivoting to develop a temporary e-store…
How do your followers react to the length of social media posts? If it’s a long caption, will they read it or keep scrolling? By optimizing the length of your organic social media captions, you’ll be more likely to engage with your audience and get noticed online, ultimately converting viewers into customers. Does the ideal…
For more than a decade, Sims Advertising has been a proud marketing partner of Carrier Enterprise Canada, who are well-known for their innovative HVAC home comfort solutions. We’re trusted to help promote both the Carrier and Bryant brands by creating and executing traditional, print and digital marketing and advertising initiatives through nationwide campaigns. Last year,…
Improving your SEO can help you stand out from the crowd, allow you to rank higher on search engines, increase traffic to your site and put you at the forefront of the consumer’s mind. When done correctly, incorporating a blog on your website is a great way to increase your chances of ranking higher and…
Gentek Canada is leading the way with windows and siding. With over 50 years of manufacturing experience, they are experts when it comes to home exteriors. Sims Advertising has worked with Gentek Canada since 2015, supporting them on various projects from emails to powerpoint presentations, POP (signage), booth assets for trade shows, printed pieces and…
Knowing how to use hashtags on your social media platforms can help boost engagement with your audience and build your brand online. Keep reading for a quick and easy guide to hashtag etiquette. #History The hashtag was first incorporated on Twitter in 2007, with the purpose of grouping together post topics. This brilliant idea has…
As Canadians, we love cheering on our team – especially when it comes to hockey. The same goes for our long-term client and sponsor of Hockey Canada, TIMBER MART, who decided to run an internal Hockey Pool during the 2021 World Junior Championships, benefiting their Timberkids charitable foundation initiatives. With our assistance, TIMBER MART Dealers…
Anything that requires content that needs to be communicated benefits from – you guessed it – content marketing. Blog posts, social media posts, podcasts, videos and paid advertisements all come under the content marketing umbrella. But, what does this mean exactly? What is Content Marketing? The content you produce and share publicly is a visual…
To post or not to post, that is the question. As a marketing agency, we are often asked how frequently businesses should be posting on social media. The truth is, this magic number varies between platforms and it is constantly changing due to social media algorithms and policies. Yet, frequency can mean the difference between…