Strategic Communications

You’ll spend wisely when you plan wisely

Investing in planning pays off when the right strategy is in place. At Sims, we begin with the end in mind as we believe effective marketing programs are governed by smart strategy. Our team of skilled marketers will take the time to learn about your business, understand your objectives and recommend strategic tactics and solutions. Before we begin a project, we’ll ensure strategic alignment. This will ensure we provide creative that is on brand and effective. If you are looking to have your marketing investment pay dividends – invest in the strategic thinkers at Sims.

Staff discussing strategy in our boardroom
Strategic Marketing Plans

Our experienced team has developed strategic marketing plans for over 29 years. We’ll work with you to ensure a comprehensive plan is developed to focus your marketing on the right strategy.

Positioning Your Brand

Our team has worked with a number of key brands in many different categories. We’ll work with you on determining where your brand is today – and where it needs to be to help you drive interest and sales in your product.

Market Intelligence

Competitive analysis, consumer insights and consumers media habits are just three types of market intelligence we can help provide you. Armed with the right information, you’ll make better decisions with your marketing spend. We can help.

Blue Sky Sessions

Our Blue Sky Sessions allows us to collaborate with you on new ideas and strategies to help you meet any objective. It may be a fancy name for brainstorming, but our Blue Sky Sessions have delivered great success for our clients in the past.

Planning the marketing route to take on a whiteboard

Good strategy comes from collaboration

We have often said that when you combine what you know about your business – and what we know about ours – you’ll likely come to the right strategy. Sims has always encouraged collaboration with our clients. This ensures strategies that are focused on our clients’ objectives. After all, they have had a hand in the process right from the beginning. From fully developed marketing plans to a  targeted strategic digital buy – Sims will work with you to ensure your marketing success.

Social Media 101: The Ideal Length of Social Media Posts

How do your followers react to the length of social media posts? If it’s a long caption, will they read it or keep scrolling? By optimizing the length of your organic social media captions, you’ll be more likely to engage with your audience and get noticed online, ultimately converting viewers into customers. Does the ideal…

Client Spotlight: Carrier Enterprise Canada

For more than a decade, Sims Advertising has been a proud marketing partner of Carrier Enterprise Canada, who are well-known for their innovative HVAC home comfort solutions. We’re trusted to help promote both the Carrier and Bryant brands by creating and executing traditional, print and digital marketing and advertising initiatives through nationwide campaigns.  Last year,…

Blogging to Improve your SEO & Search Ranking

Improving your SEO can help you stand out from the crowd, allow you to rank higher on search engines, increase traffic to your site and put you at the forefront of the consumer’s mind. When done correctly, incorporating a blog on your website is a great way to increase your chances of ranking higher and…

Show your strategy to the world. Let’s get digital.

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