Strategic Communications

You’ll spend wisely when you plan wisely

Investing in planning pays off when the right strategy is in place. At Sims, we begin with the end in mind as we believe effective marketing programs are governed by smart strategy. Our team of skilled marketers will take the time to learn about your business, understand your objectives and recommend strategic tactics and solutions. Before we begin a project, we’ll ensure strategic alignment. This will ensure we provide creative that is on brand and effective. If you are looking to have your marketing investment pay dividends – invest in the strategic thinkers at Sims.

Staff discussing strategy in our boardroom
Strategic Marketing Plans

Our experienced team has developed strategic marketing plans for over 29 years. We’ll work with you to ensure a comprehensive plan is developed to focus your marketing on the right strategy.

Positioning Your Brand

Our team has worked with a number of key brands in many different categories. We’ll work with you on determining where your brand is today – and where it needs to be to help you drive interest and sales in your product.

Market Intelligence

Competitive analysis, consumer insights and consumers media habits are just three types of market intelligence we can help provide you. Armed with the right information, you’ll make better decisions with your marketing spend. We can help.

Blue Sky Sessions

Our Blue Sky Sessions allows us to collaborate with you on new ideas and strategies to help you meet any objective. It may be a fancy name for brainstorming, but our Blue Sky Sessions have delivered great success for our clients in the past.

Planning the marketing route to take on a whiteboard

Good strategy comes from collaboration

We have often said that when you combine what you know about your business – and what we know about ours – you’ll likely come to the right strategy. Sims has always encouraged collaboration with our clients. This ensures strategies that are focused on our clients’ objectives. After all, they have had a hand in the process right from the beginning. From fully developed marketing plans to a  targeted strategic digital buy – Sims will work with you to ensure your marketing success.

4 Core Website UX Elements Every Website Needs

Every website should be designed around user experience (UX). UX design is a research-driven process that should be undertaken to provide a consistent and positive user experience with a website. UX, when done correctly, helps to build trust and authority, which leads to sales and revenue. Here are four core website UX elements that every…

Project Spotlight: Children’s Aid Society Digital Community Report

Sims Advertising has digitalized The Children’s Aid Society of Hamilton (CAS) Community Report for the second year in a row. The annual report is available online in an easy-to-digest landing page format – with a matching downloadable PDF – that includes dynamic and interactive elements to bring the CAS’s content to life on the screen.…

​​4 Types of Websites & How to Choose the Right One

Regardless of the purpose of your website, a well-designed site will help you reach the right people online and make you look legit, which ultimately builds trust and sales. We’ve already convinced you that every business needs a website. Now, we’ll help you choose the right one. Here are four types of websites to help…

Show your strategy to the world. Let’s get digital.

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