Strategic Communications

You’ll spend wisely when you plan wisely

Investing in planning pays off when the right strategy is in place. At Sims, we begin with the end in mind as we believe effective marketing programs are governed by smart strategy. Our team of skilled marketers will take the time to learn about your business, understand your objectives and recommend strategic tactics and solutions. Before we begin a project, we’ll ensure strategic alignment. This will ensure we provide creative that is on brand and effective. If you are looking to have your marketing investment pay dividends – invest in the strategic thinkers at Sims.

Staff discussing strategy in our boardroom
Strategic Marketing Plans

Our experienced team has developed strategic marketing plans for over 29 years. We’ll work with you to ensure a comprehensive plan is developed to focus your marketing on the right strategy.

Positioning Your Brand

Our team has worked with a number of key brands in many different categories. We’ll work with you on determining where your brand is today – and where it needs to be to help you drive interest and sales in your product.

Market Intelligence

Competitive analysis, consumer insights and consumers media habits are just three types of market intelligence we can help provide you. Armed with the right information, you’ll make better decisions with your marketing spend. We can help.

Blue Sky Sessions

Our Blue Sky Sessions allows us to collaborate with you on new ideas and strategies to help you meet any objective. It may be a fancy name for brainstorming, but our Blue Sky Sessions have delivered great success for our clients in the past.

Planning the marketing route to take on a whiteboard

Good strategy comes from collaboration

We have often said that when you combine what you know about your business – and what we know about ours – you’ll likely come to the right strategy. Sims has always encouraged collaboration with our clients. This ensures strategies that are focused on our clients’ objectives. After all, they have had a hand in the process right from the beginning. From fully developed marketing plans to a  targeted strategic digital buy – Sims will work with you to ensure your marketing success.

Does Print Still Play a Role in a Digital World?

Print media may have a reputation of being a little old-school these days, but we’re okay with that – we know better. Sims Advertising has a long history of almost 30 years in traditional print advertising and we can confirm that it’s an industry that is still thriving. Print still plays a huge role in…

The Unique Benefits of Major Social Media Platforms

While social media has the ability to connect a wide net of people worldwide, it can also be used by companies to effectively hone in on your target market. Having a strong presence on the right social media channels can be highly beneficial for your brand. From a business perspective, it’s better to commit to…

What is SEO and Why is it Important?

When we talk about SEO, we’re referring to ‘search engine optimization’. In its most basic form, SEO refers to how well your website is structured and how easy it is for a search engine like Google to find, crawl and catalogue the content on your website.  Today, SEO has expanded to include not only the…

Show your strategy to the world. Let’s get digital.

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