Marketing your small business over the holidays is the perfect opportunity to reach customers, increase your sales and spread Christmas cheer within your community. Shoppers flock online in the lead-up to Christmas to find great deals on products and services for themselves and their loved ones. Keep reading to find out how you can market…
With most consumers active online, it’s crucial to have a solid online brand presence to reach them effectively. There are many ways to increase your online reach, get consumer attention and ultimately convert them into customers and fans. Here are our top five ways to reach customers online. Update Your Website A company website will…
Understanding the difference between omnichannel and multichannel marketing can help strengthen your overall marketing strategy and provide a better experience for consumers. By the end of this blog post, you should have a strong understanding of both concepts, how they overlap and which one is best for your business. Sneak peek: the main difference between…
While social media has the ability to connect a wide net of people worldwide, it can also be used by companies to effectively hone in on your target market. Having a strong presence on the right social media channels can be highly beneficial for your brand. From a business perspective, it’s better to commit to…
When we talk about SEO, we’re referring to ‘search engine optimization’. In its most basic form, SEO refers to how well your website is structured and how easy it is for a search engine like Google to find, crawl and catalogue the content on your website. Today, SEO has expanded to include not only the…
Knowing where the majority of your customers spend their time online can help you invest in the right social media channels and spend your advertising dollars wisely. Using the latest data from Sprout Social, we’re diving into the demographics to find out where you will gain the most exposure from your target audience based on…
In today’s digital world, your website should be seen as a vital marketing tool. When considering a product or brand, websites are often the first and last point of call when making a decision. Brand searches will usually start with a Google search before clicking through to a website to get a general “feel” for…
You have a Facebook Business account, now what? If you want to reach more people, and are willing to invest a couple of dollars, Facebook advertising is a great option. You can even do this from the comfort of your own home. Simply log in to your Facebook Business account and access the ‘Ads Manager’…
Connecting with your customers online has always been important, but in the middle of a pandemic it’s more important than ever. This goes beyond having a strong social media presence and an up-to-date website. Sending a semi-regular email newsletter (e-newsletter) to your customers allows you to build on your relationships and create long-term brand loyalty. …
In early 2021, Sims Advertising designed, built and launched a new website for Norquay Engineering, Trusses and Home Design. Proudly serving Northern Ontario, Norquay is a multi-disciplinary design and manufacturing firm offering engineering, truss manufacturing and custom home design services. Scott started Norquay Engineering in the early 2000’s primarily to support cottage, home and commercial…