If you’re wondering if you need a website for your small business, the answer is yes – 100%. Websites do wonders for brand exposure, help consumers find your product or service online, and build trust and value over time. Here are five reasons why you should invest in and launch a website for your business:…
Email automation is a big (and beneficial) part of email marketing. Email automation, which uses one or more email sequences, is a time-saving tactic that can help to not only reach your audience but also generate revenue. Keep reading to find out more about email automation and how you can use it to your advantage: …
After writing extensively about social media in our blog and explaining how it can be used to your advantage, we’ve put together a helpful infographic with our top tips all in one place. Start with the basics and get to know the purpose and benefits of major social media platforms. Learn how to define your…
We’ve touched on basic hashtag etiquette, and now we’re ready to break down how to use hashtags effectively on different social media platforms. When combined with the ideal caption length, post frequency, and the right platform for your audience, using hashtags correctly will be the finishing touch to a well-rounded, targeted social media strategy. Back…
In early 2021, Sims Advertising designed and built a beautiful modern website for the team at GTA GSM who recently expanded into the e-commerce space. GTA GSM offers a variety of global cargo handling services for high-value goods, such as pharmaceuticals and cannabis. The goal was to help position GTA GSM as an industry leader…
If you have an email marketing strategy and an email newsletter with a growing subscriber list, you’re well on your way to marketing success. Email is a great way to deliver your content and increase your sale opportunities. However, it’s a delicate balance between under and over-sending emails. You’ll notice that email subscribers ebb and…
A keyword is a term used to describe a word or group of words used in a search engine (i.e., Google) or a website’s search bar. These keywords can be questions, such as “How to change car oil?”, or a combination of words like “TikTok pasta” – essentially, keywords are “search terms”. When the searcher…
Email marketing is one of the best ways to build relationships with your customers. As soon as your email opens, you engage with someone interested in what you have to say. However, before you start sending emails, you will need to gain subscribers and have a purpose behind your messaging. Here are several email marketing…
In recent years, it has become more challenging for businesses to reach customers on social media platforms without adding a dollar value behind each post. However, as with all things ‘marketing’, social media requires strategy. You can’t just throw money at it and hope it sticks. Let’s take a closer look at the pros and…
You’ve heard the phrase ‘New Year, new me.’ This year we bring you, ‘New Year, new marketing trends’! A good business will always be on the lookout for new marketing tools, strategies and trends because when times change, we need to change with them. The End of an Era Notably, 2022 marks the end of…