Traditional Marketing

Nearly three decades of experience

Before the evolution of technology and social media, clients relied on traditional marketing initiatives. For almost three decades, Sims has developed campaigns that utilize print, broadcast, direct mail, flyers, point of purchase, outdoor exhibition and conference materials. From strategy and design to execution, the Sims team has adopted a make it happen attitude for clients. If you are looking to use traditional marketing tactics to reach consumers – put the experience and knowledge of the Sims team to work for you.

Designers in our studio working on various projects
Design

  • Flyers
  • Catalogues
  • Brochures
  • Print Ads
  • Point of Purchase
  • Trade Show Booths
Branding

  • Logos
  • Brand Guidelines
  • Strategy
  • Marketing Plans
  • Corporate Identity
  • Annual Reports
Media Services

  • Print Buying & Estimating
  • Digital Media Buying
  • Project Management
  • Coordination
  • Photography
  • Videography
Digital

  • Email Marketing
  • Website Design (UX/UI)
  • Responsive & Mobile
  • Content Creation
  • Social Media Strategy
  • Digital Ads
Various Timber Mart print layouts

Print Is Not Dying… It’s Evolving

Sims has developed print campaigns since 1991. Today’s print campaigns are reaching consumers in a variety of ways – including the digital world. With newspapers and magazines available in a variety of digital formats, print campaigns are finding new homes.

Sims has long been known for their expertise in print marketing. Their flyer programs have combined on brand messaging with innovative creative. The result? A cost-efficient marketing strategy that drives sales for their clients. While there are a number of consumers who still enjoy receiving their printed ads, many are moving to digital for their buying information. Today’s digital platforms are ideal for posting flyers and catalogues. Plus, social media enables clients to direct consumers to online flyers.

Print is alive and well – and now enhanced with digital.

Content Marketing Explained

Anything that requires content that needs to be communicated benefits from – you guessed it – content marketing. Blog posts, social media posts, podcasts, videos and paid advertisements all come under the content marketing umbrella. But, what does this mean exactly?  What is Content Marketing?  The content you produce and share publicly is a visual…

Social Media 101: How often should I post?

To post or not to post, that is the question. As a marketing agency, we are often asked how frequently businesses should be posting on social media. The truth is, this magic number varies between platforms and it is constantly changing due to social media algorithms and policies. Yet, frequency can mean the difference between…

Monogram At Home: Virtual Showroom Consultations

Luxury kitchen appliance brand Monogram saw the need for a virtual alternative to in-store showroom consultations. Due to increasing COVID-19 restrictions and regulations, Monogram revamped their Toronto-based Design Centre to offer virtual showroom consultations as a convenient and socially distant online option. Sims Advertising, who has partnered with Monogram for several years, helped bring the…

Stop the presses! Let’s talk about your strategy.

Learn a little bit more about our other capabilities.