Improving your SEO can help you stand out from the crowd, allow you to rank higher on search engines, increase traffic to your site and put you at the forefront of the consumer’s mind. When done correctly, incorporating a blog on your website is a great way to increase your chances of ranking higher and bringing more people to your website.
The Importance of SEO
In an average minute, the world’s most popular search engine will receive over 3.8million searches. That’s approximately 5.6billion Google searches a day. Within these searches, countless websites are competing to come out on top and make it to the first page of results. Writing blog posts on your website can help with this for multiple reasons.
A Space for Fresh Content
Not only do outdated websites have a huge bounce rate, they also don’t rank well in Google searches. Having fresh, regularly updated content on your website proves to Google that your site is active and current, helping it rank higher. This is where having a blog comes in handy – it provides you with a space to write this fresh content, so you don’t have to constantly update other areas of your website that don’t necessarily need editing.
Connect with Customers
Writing high-quality blog content that is relevant to your customer will help you connect with your audience. When you share a blog post on your social media channels that someone enjoys reading, they will likely share it. As a result, you will get more website traffic, more people connecting with your brand and ultimately, return visits.
Stay Engaged for Longer
Having a blog on your website will encourage consumers to stay on your website for longer. Google will therefore rank you higher because you have proven to have valuable information that people found helpful. Someone that clicks through to your website from a blog post will more likely stay on your site, read the post and click around.
Blog posts enable you to incorporate search phrases with longer word counts (long-tail keywords). For example, “marketing strategy” becomes “marketing strategy for new product launch”. Not only might these keywords look out of place on other pages, but you can also be more specific and target particular niches in the blog posts while keeping your website inclusive.
Blogs help to increase the number and variety of keywords on your site. Using a variety of keywords on your blogs – both long and short-tailed – will also help you rank since you’ll be more likely to show up for what the user might be looking for. For instance, one person might search “marketing strategy for new product launch” and another might search “marketing plan for new product launch”. If your blog uses or encompasses both keywords, then you’re likely to show up in either scenario. Adding keywords will happen naturally in blogs as it gives you the space to write and explain different areas of your expertise.
Including internal links in your blog posts to other pages of your website or other blog posts helps to encourage users to stay on your site. If they’re interested in learning more about a topic, they can click a link and see another post you’ve made that goes into more detail. The more time a user spends on your site, the better it will be reflected on your search ranking.
External links from your site to another shows Google that you’re keeping up on other (third party) news or topics. This also creates a “backlink” to that site. In short, a backlink is when another site or source links to your page or website. Backlinks tell Google that your page is a quality source that is worthy of citation. This increases your likelihood of ranking higher in search engines. You can get backlinks by working with local newspapers to write an article on your company, publishing blogs on other sites that link to your website, press releases, etc.
This is just five ways that regular blogging can improve your SEO and search ranking. For more information or to discuss blog content and project management for your business, contact the digital marketing experts at Sims Advertising in Burlington today.