Landing Pages 101

Regardless of the type of website that you have, a landing page may be the solution you’re looking for to increase sales and run paid ads. Keep reading for an introduction to landing pages and how they could be beneficial for your business:   What is a landing page? A landing page is designed to increase…

Project Spotlight: TIMBER MART Project of the Month Website

Over the years, Sims Advertising has had the pleasure of planning, designing and running TIMBER MART’s National Flyer Program, and assisting with countless other projects. As a long-standing client of nearly 30 years, we are always excited about the opportunity to support and augment TIMBER MART’s marketing strategy and help their independent Dealers.  In recent…

4 Core Website UX Elements Every Website Needs

Every website should be designed around user experience (UX). UX design is a research-driven process that should be undertaken to provide a consistent and positive user experience with a website. UX, when done correctly, helps to build trust and authority, which leads to sales and revenue. Here are four core website UX elements that every…

locked email illustration

Why Knowing Your Email Audience is Key

Understanding your email audience is essential when sending newsletters or automated emails to subscribers. If you send a generic message that doesn’t provide insight, information or value, it can come across as boring and uninspired. Conversely, making a laser-focused email but sending it to your entire subscriber list may cause readers to feel unimportant and…

How to Create a Killer Automated Email Sequence

Now that we’ve gone through the basics and benefits of email automation and have explained different types of email sequences, in this blog, we’ll share how to create a killer automated email sequence. If you’re just tuning in now (and want to save time and generate revenue), you’ve come to the right place. You can…

5 Types of Email Sequences

Imagine if you could encourage a sale, increase engagement with customers and generate revenue without lifting a finger. The truth is, you can. Email sequences can be set up to automatically send emails when triggered by user behaviour or at a pre-determined time through email automation. Find out what types of email sequences could work…

Illustration of email automation

Email Automation 101

Email automation is a big (and beneficial) part of email marketing. Email automation, which uses one or more email sequences, is a time-saving tactic that can help to not only reach your audience but also generate revenue. Keep reading to find out more about email automation and how you can use it to your advantage:  …