Conquering the Marketing Funnel: Advocacy Advocacy is like hiring a bunch of telemarketers to talk about how great your brand is, but you don’t have to pay them! Jokes aside, existing customers can turn into advocates who promote your business by sharing their experiences. With 88% of consumers saying they trusted recommendations from friends more…
Conquering the Marketing Funnel: Loyalty Stage We came, we saw, we converted! Done, right? Not quite yet! A conversion is more than one-and-done. It’s important to see every new customer as an opportunity to develop a lasting relationship that will positively impact your bottom line, to conquer that marketing funnel. With proper acknowledgment and marketing…
Conquering the Marketing Funnel: Conversion If your marketing efforts have led customers to the point of conversion, congratulations! There are three phases to consider during this stage; the path to conversion, decision point, and post-conversion. It’s essential to have a proper strategy to support your customers at each step to optimize your conversion rate. 1.…
Twitter’s Rebrand to X: What To Know Bird is no longer the word for this social media platform, as Elon Musk officially rebrands Twitter to X. Starting with the name and logo change, the rebrand will slowly phase in new features. Although there is minimal information in regards to what the new Twitter will look…
Using QR Codes For Marketing The number one rule of getting results in marketing is creating a convenient and accessible way for people to act. You can do just that by using QR Codes. Consider the components of a successful marketing campaign and use a QR code to complement your goals. What are QR Codes?…
How to Bridge the Gap Between Print & Digital While having a strong digital presence is essential, don’t forget that print is still a powerful marketing tool. Integrating print and digital into your marketing strategy can improve user experience and add extra touch points to encourage your customers to convert. Use these three tactics to…
The Importance of Mobile Responsive Websites Your website should be inclusive of all shapes and sizes, from desktops and mobile devices to tablets and smartwatches. Being mobile-responsive goes beyond a design that adjusts to fit smaller screens; it’s meant to improve functionality and user experience on all devices. In 2022, 59% of web traffic was…
Not only is it important for your company to have a website, you also need to clearly express your business’s reputation with it. This builds trust. Trust is essential when customers decide they want to do business with you. Whether it’s providing personal contact information or sharing banking information upon purchase, consumers want to feel…
The world of digital marketing is constantly evolving, changing the way we do business. In 2023, this is no different. Consider incorporating the latest digital marketing trends into your strategy to stay ahead of the game. Here are four digital marketing trends to watch in 2023: 1. Mobile-First Video Content Video content gained significant traction…
Online reviews can help your business look more credible and reliable. They have also been known to boost your sales by triggering a psychological phenomenon called ‘social proof’. In fact, nine out of ten consumers say online reviews influence their buying decisions. Keep reading to find out how you can get more online reviews: 1.…