3 Ways to Build Trust on Your Website

Not only is it important for your company to have a website, you also need to clearly express your business’s reputation with it. This builds trust. Trust is essential when customers decide they want to do business with you. Whether it’s providing personal contact information or sharing banking information upon purchase, consumers want to feel…

Vector illustration image of white arrows on green background coming in and pointing up to depict increasing trends. Specifically, indicating the topic of the blog post which is digital trends in 2023.

Digital Marketing Trends to Watch in 2023

The world of digital marketing is constantly evolving, changing the way we do business. In 2023, this is no different. Consider incorporating the latest digital marketing trends into your strategy to stay ahead of the game. Here are four digital marketing trends to watch in 2023: 1. Mobile-First Video Content Video content gained significant traction…

Customer reviews on a computer

How to Get More Online Reviews

Online reviews can help your business look more credible and reliable. They have also been known to boost your sales by triggering a psychological phenomenon called ‘social proof’. In fact, nine out of ten consumers say online reviews influence their buying decisions. Keep reading to find out how you can get more online reviews: 1.…

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Top 10 Blogs to Wrap Up 2022

As 2022 draws to a close, we’re wrapping up the year with our top ten blog posts, as voted by you – our readers. Join us as we count down to 2023 and the most-read blog of 2022 to help get you inspired to market your business online in the New Year:  10. Paid Vs. Organic…

searching for a business on Google

How to Post to Your Google Business Profile

Just when you thought your website and social media accounts were the only things you needed to update, along came Google My Business (now known as “Google Business Profile”). In previous blogs, we discussed the importance of having a Google Business Profile (alongside your website) and shared some surprising features. In this blog post, we’re…

Why Google My Business is Important

These days, Google makes it harder for your business to appear in search results by prioritizing Google Ads and No-Click Searches. As a result, you may have seen a reduction in organic web traffic. This means that 1) search engine optimization is more important than ever, and 2) having a Google My Business (GMB) listing…

Laptop showing a landing page

How to Create a Landing Page that Converts

While anyone can create a landing page, a successful landing page that increases sales requires strategic planning, thoughtful design and clever copy. Although there are many options when it comes to creating a landing page, it’s more likely to convert visitors into leads if it includes the following elements:  1. Strong, Short Header The header…

Landing Pages 101

Regardless of the type of website that you have, a landing page may be the solution you’re looking for to increase sales and run paid ads. Keep reading for an introduction to landing pages and how they could be beneficial for your business:   What is a landing page? A landing page is designed to increase…