4 Types of Content Marketing Content Marketing, in short, is the overall process of planning, creating, publishing and sharing quality content. It has become increasingly important over the past decade as a marketing initiative. And without a doubt, it’s a worthwhile investment, generating approximately 3 times as many leads per dollar compared to traditional marketing.…
Just when you thought your website and social media accounts were the only things you needed to update, along came Google My Business (now known as “Google Business Profile”). In previous blogs, we discussed the importance of having a Google Business Profile (alongside your website) and shared some surprising features. In this blog post, we’re…
These days, Google makes it harder for your business to appear in search results by prioritizing Google Ads and No-Click Searches. As a result, you may have seen a reduction in organic web traffic. This means that 1) search engine optimization is more important than ever, and 2) having a Google My Business (GMB) listing…
Regardless of the type of website that you have, a landing page may be the solution you’re looking for to increase sales and run paid ads. Keep reading for an introduction to landing pages and how they could be beneficial for your business: What is a landing page? A landing page is designed to increase…
Every website should be designed around user experience (UX). UX design is a research-driven process that should be undertaken to provide a consistent and positive user experience with a website. UX, when done correctly, helps to build trust and authority, which leads to sales and revenue. Here are four core website UX elements that every…
Understanding your email audience is essential when sending newsletters or automated emails to subscribers. If you send a generic message that doesn’t provide insight, information or value, it can come across as boring and uninspired. Conversely, making a laser-focused email but sending it to your entire subscriber list may cause readers to feel unimportant and…
Email automation is a big (and beneficial) part of email marketing. Email automation, which uses one or more email sequences, is a time-saving tactic that can help to not only reach your audience but also generate revenue. Keep reading to find out more about email automation and how you can use it to your advantage: …
In early 2021, Sims Advertising designed and built a beautiful modern website for the team at GTA GSM who recently expanded into the e-commerce space. GTA GSM offers a variety of global cargo handling services for high-value goods, such as pharmaceuticals and cannabis. The goal was to help position GTA GSM as an industry leader…
A keyword is a term used to describe a word or group of words used in a search engine (i.e., Google) or a website’s search bar. These keywords can be questions, such as “How to change car oil?”, or a combination of words like “TikTok pasta” – essentially, keywords are “search terms”. When the searcher…
In recent years, it has become more challenging for businesses to reach customers on social media platforms without adding a dollar value behind each post. However, as with all things ‘marketing’, social media requires strategy. You can’t just throw money at it and hope it sticks. Let’s take a closer look at the pros and…