How to Find Your Brand Voice Finding your brand voice is an essential (and fun) part of branding. Put simply, your brand’s voice is the personification of your product or service. Customers should be able to identify you from the competition by having a consistent tone and messaging – AKA brand voice. There are numerous…
Conquering the Marketing Funnel: Loyalty Stage We came, we saw, we converted! Done, right? Not quite yet! A conversion is more than one-and-done. It’s important to see every new customer as an opportunity to develop a lasting relationship that will positively impact your bottom line, to conquer that marketing funnel. With proper acknowledgment and marketing…
Conquering the Marketing Funnel: Conversion If your marketing efforts have led customers to the point of conversion, congratulations! There are three phases to consider during this stage; the path to conversion, decision point, and post-conversion. It’s essential to have a proper strategy to support your customers at each step to optimize your conversion rate. 1.…
Twitter’s Rebrand to X: What To Know Bird is no longer the word for this social media platform, as Elon Musk officially rebrands Twitter to X. Starting with the name and logo change, the rebrand will slowly phase in new features. Although there is minimal information in regards to what the new Twitter will look…
Conquering The Marketing Funnel: Awareness Marketing campaigns are multifaceted initiatives that seek to accomplish a specific goal. Creating a brand awareness strategy welcomes customers into the initial steps of a marketing funnel, and helps develop a consumer base. This campaign builds a foundation for growth that will aid in the success of future campaigns -…
How to Use a Marketing Funnel to Drive Sales What is the Marketing Funnel? The Marketing Funnel represents the customer’s path to conversion. This step-by-step breakdown is a way of visualizing the nonlinear process of turning a stranger into a customer. Considering the customer’s journey, you can prepare your marketing efforts to address each stage.…
4 Types of Content Marketing Content Marketing, in short, is the overall process of planning, creating, publishing and sharing quality content. It has become increasingly important over the past decade as a marketing initiative. And without a doubt, it’s a worthwhile investment, generating approximately 3 times as many leads per dollar compared to traditional marketing.…
How to Market Your Company in 2023 It may be too late to say “Happy New Year”, but there is still time to create a marketing strategy that adapts to this year’s definition of ‘business as usual’. With the ever-changing marketing landscape, being proactive and keeping up with current trends is essential to staying relevant.…
5 Components of a Successful Marketing Campaign Marketing campaigns are a sum of parts that, when executed properly, can help your business reach its goals. Rather than hope for the best, consider the following components before planning. With some rationale and guiding questions, these five pieces will become a master checklist to help you succeed…
The Importance of Mobile Responsive Websites Your website should be inclusive of all shapes and sizes, from desktops and mobile devices to tablets and smartwatches. Being mobile-responsive goes beyond a design that adjusts to fit smaller screens; it’s meant to improve functionality and user experience on all devices. In 2022, 59% of web traffic was…