Illustration of email automation

Email Automation 101

Email automation is a big (and beneficial) part of email marketing. Email automation, which uses one or more email sequences, is a time-saving tactic that can help to not only reach your audience but also generate revenue. Keep reading to find out more about email automation and how you can use it to your advantage:  …

GTA GSM Website Design & Development

In early 2021, Sims Advertising designed and built a beautiful modern website for the team at GTA GSM who recently expanded into the e-commerce space. GTA GSM offers a variety of global cargo handling services for high-value goods, such as pharmaceuticals and cannabis. The goal was to help position GTA GSM as an industry leader…

2022 Marketing Trends

You’ve heard the phrase ‘New Year, new me.’ This year we bring you, ‘New Year, new marketing trends’! A good business will always be on the lookout for new marketing tools, strategies and trends because when times change, we need to change with them.  The End of an Era Notably, 2022 marks the end of…

Omnichannel Vs. Multichannel Marketing

Understanding the difference between omnichannel and multichannel marketing can help strengthen your overall marketing strategy and provide a better experience for consumers. By the end of this blog post, you should have a strong understanding of both concepts, how they overlap and which one is best for your business.  Sneak peek: the main difference between…

Completing a Google search on mobile

What is SEO and Why is it Important?

When we talk about SEO, we’re referring to ‘search engine optimization’. In its most basic form, SEO refers to how well your website is structured and how easy it is for a search engine like Google to find, crawl and catalogue the content on your website.  Today, SEO has expanded to include not only the…

How to Create a Facebook Advertisement

You have a Facebook Business account, now what? If you want to reach more people, and are willing to invest a couple of dollars, Facebook advertising is a great option. You can even do this from the comfort of your own home. Simply log in to your Facebook Business account and access the ‘Ads Manager’…

Norquay Website Design & Development

In early 2021, Sims Advertising designed, built and launched a new website for Norquay Engineering, Trusses and Home Design. Proudly serving Northern Ontario, Norquay is a multi-disciplinary design and manufacturing firm offering engineering, truss manufacturing and custom home design services. Scott started Norquay Engineering in the early 2000’s primarily to support cottage, home and commercial…