web design plan written on paper

5 Important Elements of Web Design

In today’s digital world, your website should be seen as a vital marketing tool. When considering a product or brand, websites are often the first and last point of call when making a decision. Brand searches will usually start with a Google search before clicking through to a website to get a general “feel” for…

Illustration of an email alert showing up on a laptop

The Ideal Length of Email Newsletters

Connecting with your customers online has always been important, but in the middle of a pandemic it’s more important than ever. This goes beyond having a strong social media presence and an up-to-date website. Sending a semi-regular email newsletter (e-newsletter) to your customers allows you to build on your relationships and create long-term brand loyalty. …

How to Use Hashtags on Social Media

Knowing how to use hashtags on your social media platforms can help boost engagement with your audience and build your brand online. Keep reading for a quick and easy guide to hashtag etiquette.  #History  The hashtag was first incorporated on Twitter in 2007, with the purpose of grouping together post topics. This brilliant idea has…

Content Marketing Explained

Anything that requires content that needs to be communicated benefits from – you guessed it – content marketing. Blog posts, social media posts, podcasts, videos and paid advertisements all come under the content marketing umbrella. But, what does this mean exactly?  What is Content Marketing?  The content you produce and share publicly is a visual…