Social Media is not a one-size-fits-all approach. You have the flexibility to tailor your efforts in whichever way best suits your brand and control what, where, when and how you post. You can also decide if and how much you spend to extend your reach. Social media can increase exposure, help your brand stay top…
Conquering the Marketing Funnel: Advocacy Advocacy is like hiring a bunch of telemarketers to talk about how great your brand is, but you don’t have to pay them! Jokes aside, existing customers can turn into advocates who promote your business by sharing their experiences. With 88% of consumers saying they trusted recommendations from friends more…
Conquering The Marketing Funnel: Consideration Now that you’ve got the potential customer’s attention with your awareness campaign, it’s time to market to the consideration stage of the buyer’s journey. Your goal in this stage is to turn curiosity into consideration. At this point, consumers are beginning their research to compare the pros and cons of…
Using QR Codes For Marketing The number one rule of getting results in marketing is creating a convenient and accessible way for people to act. You can do just that by using QR Codes. Consider the components of a successful marketing campaign and use a QR code to complement your goals. What are QR Codes?…
How to Bridge the Gap Between Print & Digital While having a strong digital presence is essential, don’t forget that print is still a powerful marketing tool. Integrating print and digital into your marketing strategy can improve user experience and add extra touch points to encourage your customers to convert. Use these three tactics to…
The world of digital marketing is constantly evolving, changing the way we do business. In 2023, this is no different. Consider incorporating the latest digital marketing trends into your strategy to stay ahead of the game. Here are four digital marketing trends to watch in 2023: 1. Mobile-First Video Content Video content gained significant traction…
Online reviews can help your business look more credible and reliable. They have also been known to boost your sales by triggering a psychological phenomenon called ‘social proof’. In fact, nine out of ten consumers say online reviews influence their buying decisions. Keep reading to find out how you can get more online reviews: 1.…
As 2022 draws to a close, we’re wrapping up the year with our top ten blog posts, as voted by you – our readers. Join us as we count down to 2023 and the most-read blog of 2022 to help get you inspired to market your business online in the New Year: 10. Paid Vs. Organic…
Google My Business (GMB) is an essential marketing tool that works with your website to make your business appear in search results. These days, it’s important to have a GMB listing and keep it up to date. You may be surprised to find out that there’s more to it than getting your business on Google…
The holidays are one of the busiest times of the year as we juggle business with Christmas preparations. In anticipation of the festive season, we’re here to help you get organized and market your business over the holidays. Ensure you tick these six things off your holiday to-do list to get your business ready: 1.…