Conquering the Marketing Funnel: Advocacy

Conquering the Marketing Funnel: Advocacy  Advocacy is like hiring a bunch of telemarketers to talk about how great your brand is, but you don’t have to pay them! Jokes aside, existing customers can turn into advocates who promote your business by sharing their experiences. With 88% of consumers saying they trusted recommendations from friends more…

Conquering The Marketing Funnel: Consideration

Conquering The Marketing Funnel: Consideration Now that you’ve got the potential customer’s attention with your awareness campaign, it’s time to market to the consideration stage of the buyer’s journey. Your goal in this stage is to turn curiosity into consideration. At this point, consumers are beginning their research to compare the pros and cons of…

Using QR Codes For Marketing

Using QR Codes For Marketing  The number one rule of getting results in marketing is creating a convenient and accessible way for people to act. You can do just that by using QR Codes. Consider the components of a successful marketing campaign and use a QR code to complement your goals.  What are QR Codes?…

Vector illustration image of white arrows on green background coming in and pointing up to depict increasing trends. Specifically, indicating the topic of the blog post which is digital trends in 2023.

Digital Marketing Trends to Watch in 2023

The world of digital marketing is constantly evolving, changing the way we do business. In 2023, this is no different. Consider incorporating the latest digital marketing trends into your strategy to stay ahead of the game. Here are four digital marketing trends to watch in 2023: 1. Mobile-First Video Content Video content gained significant traction…

Customer reviews on a computer

How to Get More Online Reviews

Online reviews can help your business look more credible and reliable. They have also been known to boost your sales by triggering a psychological phenomenon called ‘social proof’. In fact, nine out of ten consumers say online reviews influence their buying decisions. Keep reading to find out how you can get more online reviews: 1.…

Best blog of 2022 trophy

Top 10 Blogs to Wrap Up 2022

As 2022 draws to a close, we’re wrapping up the year with our top ten blog posts, as voted by you – our readers. Join us as we count down to 2023 and the most-read blog of 2022 to help get you inspired to market your business online in the New Year:  10. Paid Vs. Organic…