Community has always been an essential part of a business’s success, and now, in today’s digital era, an online community is just as important. Building an online community can be done through different social media channels. It’s a great way to connect with your target audience and build a community based on similar interests to…
Welcome to our 2023 Blog Wrap-Up, where we reflect on the highlights and reader-favourites from the past year. As we revisit the journey of 2023 through the lens of our top blog posts, it’s an opportunity to celebrate the topics that resonated with you – our readers. Let’s dive into the collective knowledge, trends, and…
The start of a new year is the ideal time for businesses to reflect on last year’s marketing efforts and create a plan for the future. A thorough assessment of the past year will allow you to identify what was working and what wasn’t, then adjust accordingly to grow your business, generate revenue and stay…
As 2024 quickly approaches, we’re expecting to see a number of digital marketing trends from 2023 carry over into the new year and some newer trends emerge. In the world of digital marketing, it’s crucial to stay informed and explore these trends to see what may work best for your business and get the edge…
Social Media is not a one-size-fits-all approach. You have the flexibility to tailor your efforts in whichever way best suits your brand and control what, where, when and how you post. You can also decide if and how much you spend to extend your reach. Social media can increase exposure, help your brand stay top…
Conquering the Marketing Funnel: Advocacy Advocacy is like hiring a bunch of telemarketers to talk about how great your brand is, but you don’t have to pay them! Jokes aside, existing customers can turn into advocates who promote your business by sharing their experiences. With 88% of consumers saying they trusted recommendations from friends more…
Conquering The Marketing Funnel: Consideration Now that you’ve got the potential customer’s attention with your awareness campaign, it’s time to market to the consideration stage of the buyer’s journey. Your goal in this stage is to turn curiosity into consideration. At this point, consumers are beginning their research to compare the pros and cons of…
Using QR Codes For Marketing The number one rule of getting results in marketing is creating a convenient and accessible way for people to act. You can do just that by using QR Codes. Consider the components of a successful marketing campaign and use a QR code to complement your goals. What are QR Codes?…
How to Bridge the Gap Between Print & Digital While having a strong digital presence is essential, don’t forget that print is still a powerful marketing tool. Integrating print and digital into your marketing strategy can improve user experience and add extra touch points to encourage your customers to convert. Use these three tactics to…
The world of digital marketing is constantly evolving, changing the way we do business. In 2023, this is no different. Consider incorporating the latest digital marketing trends into your strategy to stay ahead of the game. Here are four digital marketing trends to watch in 2023: 1. Mobile-First Video Content Video content gained significant traction…