If you’re wondering if you need a website for your small business, the answer is yes – 100%. Websites do wonders for brand exposure, help consumers find your product or service online, and build trust and value over time. Here are five reasons why you should invest in and launch a website for your business:
1. It Makes You Look Legit
Perhaps you’ve successfully made it this far with word-of-mouth or a Facebook page, and that’s something to brag about. However, there comes a time when you will benefit from directing people to a professional-looking website that makes you look like an expert in your field.
2. Attract New Customers
A website enables you to reach a whole new audience of potential customers, which can lead to more revenue and business growth. Once you have a website, your business will appear in Google search results, unlocking a new level of digital marketing – search engine optimization (SEO), where you can strategically use keywords to rank higher in search results. Psst – having a blog on your website can help too.
3. Showcase Your Products or Services
A website is a perfect space to showcase your products or services through high-quality photography and carefully crafted content that reflects your brand. Tie this content together with a beautifully designed website that considers important elements of web design such as usability, aesthetics and interaction. Remember, a website can often be the first impression of your brand, so make it count.
4. Boost Credibility with Positive Reviews
Publish your best customer reviews and testimonials on your website to promote your credibility. Link directly to review websites (E.g. Google Reviews) or pick and choose your favourites. Having a website also provides an area to link to any articles your business has been mentioned.
5. Generate Leads
A website can open up the lines of communication and encourage consumers to reach out and contact you directly. Display your contact information in the website footer, which shows on each page, including your phone number, email, and address. Increase accessibility and embed a contact form on your website. Consider integrating Google Maps on your ‘Contact’ page, so customers can find you easily. If you have an email newsletter, include a sign-up form.
Sims Advertising can work with you to design a website that meets your needs, aligns with your brand and ticks all the boxes. Contact us today to start the discussion.