Email marketing is one of the best ways to build relationships with your customers. As soon as your email opens, you engage with someone interested in what you have to say. However, before you start sending emails, you will need to gain subscribers and have a purpose behind your messaging. Here are several email marketing strategies to help small businesses build an email list, retain subscribers and increase sales.
1. Welcome New Subscribers
Start off on the right foot. When someone subscribes to your email list, it’s good practice to send them an email thanking them for signing up. Consider sweetening the deal with a coupon or free shipping with their next purchase. Get them excited about receiving future emails from you.
2. Connect on Special Occasions
Show your subscribers some love on key dates, such as Christmas. If they have provided additional information when signing up, such as their date of birth, send them a discount on their birthday.
3. Provide Incentive with Special Offers
Email marketing is a quick and efficient way to communicate your latest promotions. Incentivize sales with special offers for subscribers. If you’re able to keep track of purchases, send your loyal customers a special discount as a thank you.
4. Start a Newsletter
Send regular monthly or bi-monthly e-newsletters to share the relevant news about your business, products and industry. Newsletters provide an opportunity to showcase positive customer reviews and position you as an expert in your field with the latest research and insights. These are especially important for companies that either don’t sell products online or offer products at a higher price point. People often want to know who a company is before they buy.
5. Send Updates
Keep your customers in the loop about new and exciting products or product changes. If you offer online shopping, make it easy for customers to track online orders and check their package status. If a customer abandons their shopping cart (we’re all guilty of this), send an automatic email reminding them of the products they were going to purchase and encourage them to complete the transaction.
A good business will analyze the success of each email so you can continue to improve your content and messaging. Contact the digital marketing specialists at Sims Advertising to start creating impactful emails for your customers today.
Contact the Sims Advertising team in the New Year to experience a client-agency relationship built on integrity, open communication, and real-world marketing solutions.