After writing extensively about social media in our blog and explaining how it can be used to your advantage, we’ve put together a helpful infographic with our top tips all in one place. Start with the basics and get to know the purpose and benefits of major social media platforms. Learn how to define your…
We’ve touched on basic hashtag etiquette, and now we’re ready to break down how to use hashtags effectively on different social media platforms. When combined with the ideal caption length, post frequency, and the right platform for your audience, using hashtags correctly will be the finishing touch to a well-rounded, targeted social media strategy. Back…
If you have an email marketing strategy and an email newsletter with a growing subscriber list, you’re well on your way to marketing success. Email is a great way to deliver your content and increase your sale opportunities. However, it’s a delicate balance between under and over-sending emails. You’ll notice that email subscribers ebb and…
Email marketing is one of the best ways to build relationships with your customers. As soon as your email opens, you engage with someone interested in what you have to say. However, before you start sending emails, you will need to gain subscribers and have a purpose behind your messaging. Here are several email marketing…
Marketing your small business over the holidays is the perfect opportunity to reach customers, increase your sales and spread Christmas cheer within your community. Shoppers flock online in the lead-up to Christmas to find great deals on products and services for themselves and their loved ones. Keep reading to find out how you can market…
With most consumers active online, it’s crucial to have a solid online brand presence to reach them effectively. There are many ways to increase your online reach, get consumer attention and ultimately convert them into customers and fans. Here are our top five ways to reach customers online. Update Your Website A company website will…
This year marks Sims Advertising’s 30th anniversary, and it’s cause for celebration. Since its inception in 1991, Sims has encompassed what it means to be a family-owned and operated business. On the first of November, Sims is celebrating 30 years of seamless execution and strategy founded on integrity, innovation and a passion for home improvement…
Knowing where the majority of your customers spend their time online can help you invest in the right social media channels and spend your advertising dollars wisely. Using the latest data from Sprout Social, we’re diving into the demographics to find out where you will gain the most exposure from your target audience based on…
In today’s digital world, your website should be seen as a vital marketing tool. When considering a product or brand, websites are often the first and last point of call when making a decision. Brand searches will usually start with a Google search before clicking through to a website to get a general “feel” for…
Connecting with your customers online has always been important, but in the middle of a pandemic it’s more important than ever. This goes beyond having a strong social media presence and an up-to-date website. Sending a semi-regular email newsletter (e-newsletter) to your customers allows you to build on your relationships and create long-term brand loyalty. …