With most consumers active online, it’s crucial to have a solid online brand presence to reach them effectively. There are many ways to increase your online reach, get consumer attention and ultimately convert them into customers and fans. Here are our top five ways to reach customers online.
Update Your Website
A company website will often be the first point of contact when researching a product or brand online. If it’s outdated or poorly designed, consumers will likely search for a better online experience. It’s therefore worthwhile taking some time to update your website to make the most of this crucial marketing tool, starting with five critical elements of web design: content, usability, aesthetics, interaction and amplification. If possible, add customer testimonials to your website to boost increase trust with your customers. Keep in mind too that you should rebuild your website every 3-5 years.
Maintain a Strong Social Media Presence
If you’re like us, you spend a lot of your spare time on social media, which means your customers do too. Select one or two social platforms based on their unique benefits and user profiles if you’re just getting started, then grow to include other platforms.
Post content regularly to build followers and brand trust, engage with followers when they comment or share your content, and reply to messages promptly. Proper use of hashtags can help you reach far beyond your current followers on social media.
Have a local SEO strategy
In 2020, 93% of consumers used the internet to find a local business – yourself included. Therefore, you want your business to stand out from the crowd and rank higher in Google searches. Use search engine optimization (SEO), to target people in your local area using keywords on your website. Blogging is a great way to improve your SEO and search ranking.
Invest in Content Marketing
It’s all well and good to have a social media presence, but it must provide value for your customers. This is where content marketing comes into play. Create high-quality content that will resonate with your customers and relates to your brand or product offering. When used effectively, content marketing can position you as experts in your field, drive people to your website and generate more leads.
Try Paid Advertising
In recent years, the organic reach of social posts has declined, which means customers are seeing your social media posts less. As a result, businesses are turning to paid advertising to reach more people. The good news is that Facebook advertising, in particular, is equipped with the tools to target audiences based on more than age, gender and location. Facebook enables you to define your target audience down to their purchasing behaviour, life events, specific interests and pages they follow. Try ‘boosting’ a Facebook post that’s performing well for as little as $10 and experience the value of boosting posts.
Contact the digital marketing experts at Sims Advertising today to help put these strategies into action and start reaching more customers online.