As 2022 draws to a close, we’re wrapping up the year with our top ten blog posts, as voted by you – our readers. Join us as we count down to 2023 and the most-read blog of 2022 to help get you inspired to market your business online in the New Year: 10. Paid Vs. Organic…
Just when you thought your website and social media accounts were the only things you needed to update, along came Google My Business (now known as “Google Business Profile”). In previous blogs, we discussed the importance of having a Google Business Profile (alongside your website) and shared some surprising features. In this blog post, we’re…
Google My Business (GMB) is an essential marketing tool that works with your website to make your business appear in search results. These days, it’s important to have a GMB listing and keep it up to date. You may be surprised to find out that there’s more to it than getting your business on Google…
The holidays are one of the busiest times of the year as we juggle business with Christmas preparations. In anticipation of the festive season, we’re here to help you get organized and market your business over the holidays. Ensure you tick these six things off your holiday to-do list to get your business ready: 1.…
These days, Google makes it harder for your business to appear in search results by prioritizing Google Ads and No-Click Searches. As a result, you may have seen a reduction in organic web traffic. This means that 1) search engine optimization is more important than ever, and 2) having a Google My Business (GMB) listing…
While anyone can create a landing page, a successful landing page that increases sales requires strategic planning, thoughtful design and clever copy. Although there are many options when it comes to creating a landing page, it’s more likely to convert visitors into leads if it includes the following elements: 1. Strong, Short Header The header…
If you have used Google, you will likely have experienced the power of Google My Business, which enables your business information to be more visible in search results. However, it’s important to keep in mind that visiting your website will often be an essential part of your customer’s purchase journey. While you are not required…
Regardless of the type of website that you have, a landing page may be the solution you’re looking for to increase sales and run paid ads. Keep reading for an introduction to landing pages and how they could be beneficial for your business: What is a landing page? A landing page is designed to increase…
Over the years, Sims Advertising has had the pleasure of planning, designing and running TIMBER MART’s National Flyer Program, and assisting with countless other projects. As a long-standing client of nearly 30 years, we are always excited about the opportunity to support and augment TIMBER MART’s marketing strategy and help their independent Dealers. In recent…
Every website should be designed around user experience (UX). UX design is a research-driven process that should be undertaken to provide a consistent and positive user experience with a website. UX, when done correctly, helps to build trust and authority, which leads to sales and revenue. Here are four core website UX elements that every…