Regardless of the type of website that you have, a landing page may be the solution you’re looking for to increase sales and run paid ads. Keep reading for an introduction to landing pages and how they could be beneficial for your business:
What is a landing page?
A landing page is designed to increase conversion rates (E.g. filling out a form or making a sale) and help reach your marketing goals. Each landing page has a purpose, which could be to promote a specific campaign, sale or product. Both your home page, a page on your website or a standalone website could be considered a landing page. However, a landing page is more often found through paid ads or organically using search engine optimization (SEO) rather than word of mouth.
What are the benefits of a landing page?
- A landing page often focuses on one specific product, event or promotion. This encourages a higher conversion rate and also allows you to isolate and track the campaign’s success.
- Landing pages target a specific set of keywords to rank them higher in search engines to reach people looking for similar topics.
- A landing page puts your call to action front and centre with no distractions, emphasizing the desired result (I.e. to subscribe, buy, or sign up) and increasing the likelihood of a conversion.
- Lastly, it provides a targeted message that can be used to run paid ads on social media or search engines. Ads excel when the pages they link to are focused on what the ad is trying to sell, so it’s always best practice to build a landing page before launching a paid campaign.