If you have an email marketing strategy and an email newsletter with a growing subscriber list, you’re well on your way to marketing success. Email is a great way to deliver your content and increase your sale opportunities. However, it’s a delicate balance between under and over-sending emails. You’ll notice that email subscribers ebb and…
A keyword is a term used to describe a word or group of words used in a search engine (i.e., Google) or a website’s search bar. These keywords can be questions, such as “How to change car oil?”, or a combination of words like “TikTok pasta” – essentially, keywords are “search terms”. When the searcher…
Email marketing is one of the best ways to build relationships with your customers. As soon as your email opens, you engage with someone interested in what you have to say. However, before you start sending emails, you will need to gain subscribers and have a purpose behind your messaging. Here are several email marketing…
In recent years, it has become more challenging for businesses to reach customers on social media platforms without adding a dollar value behind each post. However, as with all things ‘marketing’, social media requires strategy. You can’t just throw money at it and hope it sticks. Let’s take a closer look at the pros and…