As 2022 draws to a close, we’re wrapping up the year with our top ten blog posts, as voted by you – our readers. Join us as we count down to 2023 and the most-read blog of 2022 to help get you inspired to market your business online in the New Year:
10. Paid Vs. Organic Social Media Marketing Strategies
Compare the benefits of paid and organic social media marketing strategies. In this blog post, we encouraged businesses to get the best of both worlds with a hybrid strategy to get the biggest bang for their buck.
9. Social Media Channels: Understanding User Profiles
Knowing where the majority of your customers spend their time online can help you invest your advertising dollars wisely. In this blog post, we explain the user demographics of different social media platforms to help readers find the best-suited channel to focus their marketing efforts.
8. Social Media 101: How Often Should I Post?
One of the most common questions we’re asked is how often to post on social media. While the magic number varies between platforms and is constantly changing, we helped readers find the sweet spot, so they knew how often their business should be posting on Facebook, Instagram, Twitter and LinkedIn in 2022.
7. 5 Types of Email Sequences
We asked readers if they wanted to be able to encourage a sale, increase engagement with customers and generate revenue without lifting a finger. The answer was a resounding “yes”, so we shared one of our best-kept secrets – email automation. We helped readers find the best-automated solution for their business, with five email sequences to pick from.
6. How to Use Hashtags on Social Media
In 2022, readers went back to basics and wanted to know how to use hashtags on social media. In this blog, we gave a lesson on #hashtagetiquette to help businesses boost engagement with their social media audience and build their brand online.
5. Ideal Length of Social Media Posts
Coming in at number five, in this social media 101 blog post we spilled the beans on the ideal caption length of Facebook, Twitter and Instagram posts. This is another excellent introductory blog to social media if you want to build your online presence in the New Year. You’re welcome.
4. Project Spotlight: Terra To Go Online Shop
We’re not surprised that our online store project for Terra Greenhouses is in our top five blogs of 2022. If you’ve been to Terra and love buying plants, you’ll understand why. In this blog, we explain how we helped Terra build an e-commerce solution for their business during the pandemic and helped their team pivot with COVID-19 shopping conditions, curbside delivery and pickup.
3. Project Spotlight: TBM.social
We shone a spotlight on a project that is still going strong for one of our biggest clients. Do you want to know how we help TIMBER MART Dealers stay active on social media and build their online presence? Apparently, many did in 2022, placing this blog in third position.
2. 5 Reasons to Work with a Marketing Agency
A lot of people wanted to know why they should work with a marketing agency like Sims Advertising. Excuse us while we toot our own horn, but we can save you valuable time and money, all the while strengthening your business and brand. If you like what you read, give us a call, and we can chat about marketing over coffee.
1. The Ideal Length of Email Newsletters
Drumroll, please! Our most-read blog of 2022 disclosed the ideal length of email newsletters and introduced a concept called the e-newsletter sandwich. Sound delicious? You should read the blog. E-newsletters are a great way to connect with your customers, keep them engaged and increase brand awareness and authority in 2023.