The holidays are fast approaching, and as consumer demand increases, it’s crucial to take advantage of the traffic. The best way to do this is with proactive and consistent marketing across digital and traditional channels. Ensure you plan your marketing initiatives ahead of time, schedule social posts and e-blasts in advance so you’re not scrambling…
Social Media is not a one-size-fits-all approach. You have the flexibility to tailor your efforts in whichever way best suits your brand and control what, where, when and how you post. You can also decide if and how much you spend to extend your reach. Social media can increase exposure, help your brand stay top…
How to Find Your Brand Voice Finding your brand voice is an essential (and fun) part of branding. Put simply, your brand’s voice is the personification of your product or service. Customers should be able to identify you from the competition by having a consistent tone and messaging – AKA brand voice. There are numerous…
Conquering the Marketing Funnel: Advocacy Advocacy is like hiring a bunch of telemarketers to talk about how great your brand is, but you don’t have to pay them! Jokes aside, existing customers can turn into advocates who promote your business by sharing their experiences. With 88% of consumers saying they trusted recommendations from friends more…
Conquering the Marketing Funnel: Loyalty Stage We came, we saw, we converted! Done, right? Not quite yet! A conversion is more than one-and-done. It’s important to see every new customer as an opportunity to develop a lasting relationship that will positively impact your bottom line, to conquer that marketing funnel. With proper acknowledgment and marketing…
Conquering the Marketing Funnel: Conversion If your marketing efforts have led customers to the point of conversion, congratulations! There are three phases to consider during this stage; the path to conversion, decision point, and post-conversion. It’s essential to have a proper strategy to support your customers at each step to optimize your conversion rate. 1.…
Conquering The Marketing Funnel: Consideration Now that you’ve got the potential customer’s attention with your awareness campaign, it’s time to market to the consideration stage of the buyer’s journey. Your goal in this stage is to turn curiosity into consideration. At this point, consumers are beginning their research to compare the pros and cons of…
Conquering The Marketing Funnel: Awareness Marketing campaigns are multifaceted initiatives that seek to accomplish a specific goal. Creating a brand awareness strategy welcomes customers into the initial steps of a marketing funnel, and helps develop a consumer base. This campaign builds a foundation for growth that will aid in the success of future campaigns -…
How to Use a Marketing Funnel to Drive Sales What is the Marketing Funnel? The Marketing Funnel represents the customer’s path to conversion. This step-by-step breakdown is a way of visualizing the nonlinear process of turning a stranger into a customer. Considering the customer’s journey, you can prepare your marketing efforts to address each stage.…
Using QR Codes For Marketing The number one rule of getting results in marketing is creating a convenient and accessible way for people to act. You can do just that by using QR Codes. Consider the components of a successful marketing campaign and use a QR code to complement your goals. What are QR Codes?…