If you have used Google, you will likely have experienced the power of Google My Business, which enables your business information to be more visible in search results. However, it’s important to keep in mind that visiting your website will often be an essential part of your customer’s purchase journey.
While you are not required to have a website to take advantage of Google My Business, there are multiple reasons why you should have a website alongside your listing:
1. Meet Consumer Expectations
These days, consumers expect businesses to have a website. Google My Business can provide consumers with basic contact information, reviews and photos, but customization is limited. Without a website, prospective customers cannot learn more about your business. A professional-looking website can add authenticity, attract new customers and generate leads. It’s an opportunity to showcase your best work, tell your story, share blog posts and add a call to action, such as requesting a free quote.
2. Gain a Competitive Advantage
A website can give you a competitive edge against a competing brand that does not have a website. Not only do you have something that your competition doesn’t, but a website will also help with your brand’s search ranking for keywords that you may not rank for outside of the Google My Business listing. A website linked to your Google My Business page can help your business rank higher in Google searches and increase your customer engagement.
3. Remain in Control
You don’t have complete control over your Google My Business listing. Google has been known to change how listing elements appear in searches, and they have the right to remove business listings altogether. However, you do have full control of your website, which is a powerful marketing tool.
Don’t just take our word for it – the latest CIRA data on internet usage in Canada revealed that in 2022, 64% of Canadians have a better impression of businesses that have a website, find them more credible and are more likely to do business with them. Case closed.