In today’s digital world, your website should be seen as a vital marketing tool. When considering a product or brand, websites are often the first and last point of call when making a decision. Brand searches will usually start with a Google search before clicking through to a website to get a general “feel” for…
You have a Facebook Business account, now what? If you want to reach more people, and are willing to invest a couple of dollars, Facebook advertising is a great option. You can even do this from the comfort of your own home. Simply log in to your Facebook Business account and access the ‘Ads Manager’…
Connecting with your customers online has always been important, but in the middle of a pandemic it’s more important than ever. This goes beyond having a strong social media presence and an up-to-date website. Sending a semi-regular email newsletter (e-newsletter) to your customers allows you to build on your relationships and create long-term brand loyalty. …
In early 2021, Sims Advertising designed, built and launched a new website for Norquay Engineering, Trusses and Home Design. Proudly serving Northern Ontario, Norquay is a multi-disciplinary design and manufacturing firm offering engineering, truss manufacturing and custom home design services. Scott started Norquay Engineering in the early 2000’s primarily to support cottage, home and commercial…
When developing a marketing or social media strategy, the first step is to clearly define your target audience. Although this can be a challenging process, your target audience will determine which channels (traditional and/or digital) you should use to effectively reach the right people. What is a Target Audience? A target audience is a particular…
Prior to COVID-19, Sims Advertising’s digital experts were working on designing and developing a full-blown new ecommerce website for TERRA Greenhouses, who have five popular greenhouse locations in Southern Ontario. However, the sudden need to enable online shopping at short notice due to COVID-19 restrictions saw the Sims team pivoting to develop a temporary e-store…
How do your followers react to the length of social media posts? If it’s a long caption, will they read it or keep scrolling? By optimizing the length of your organic social media captions, you’ll be more likely to engage with your audience and get noticed online, ultimately converting viewers into customers. Does the ideal…
For more than a decade, Sims Advertising has been a proud marketing partner of Carrier Enterprise Canada, who are well-known for their innovative HVAC home comfort solutions. We’re trusted to help promote both the Carrier and Bryant brands by creating and executing traditional, print and digital marketing and advertising initiatives through nationwide campaigns. Last year,…
Improving your SEO can help you stand out from the crowd, allow you to rank higher on search engines, increase traffic to your site and put you at the forefront of the consumer’s mind. When done correctly, incorporating a blog on your website is a great way to increase your chances of ranking higher and…
Gentek Canada is leading the way with windows and siding. With over 50 years of manufacturing experience, they are experts when it comes to home exteriors. Sims Advertising has worked with Gentek Canada since 2015, supporting them on various projects from emails to powerpoint presentations, POP (signage), booth assets for trade shows, printed pieces and…