Blink and you’ll miss it – these past 12 months have flown by at Sims Advertising. 2021 has been a challenging yet rewarding year as we continue to emerge from the pandemic and adapt to a new way of living. We are optimistic that there are brighter times ahead in 2022 and anticipate that all…
You’ve heard the phrase ‘New Year, new me.’ This year we bring you, ‘New Year, new marketing trends’! A good business will always be on the lookout for new marketing tools, strategies and trends because when times change, we need to change with them. The End of an Era Notably, 2022 marks the end of…
Marketing your small business over the holidays is the perfect opportunity to reach customers, increase your sales and spread Christmas cheer within your community. Shoppers flock online in the lead-up to Christmas to find great deals on products and services for themselves and their loved ones. Keep reading to find out how you can market…
With most consumers active online, it’s crucial to have a solid online brand presence to reach them effectively. There are many ways to increase your online reach, get consumer attention and ultimately convert them into customers and fans. Here are our top five ways to reach customers online. Update Your Website A company website will…
This year marks Sims Advertising’s 30th anniversary, and it’s cause for celebration. Since its inception in 1991, Sims has encompassed what it means to be a family-owned and operated business. On the first of November, Sims is celebrating 30 years of seamless execution and strategy founded on integrity, innovation and a passion for home improvement…
Understanding the difference between omnichannel and multichannel marketing can help strengthen your overall marketing strategy and provide a better experience for consumers. By the end of this blog post, you should have a strong understanding of both concepts, how they overlap and which one is best for your business. Sneak peek: the main difference between…
Print media may have a reputation of being a little old-school these days, but we’re okay with that – we know better. Sims Advertising has a long history of almost 30 years in traditional print advertising and we can confirm that it’s an industry that is still thriving. Print still plays a huge role in…
While social media has the ability to connect a wide net of people worldwide, it can also be used by companies to effectively hone in on your target market. Having a strong presence on the right social media channels can be highly beneficial for your brand. From a business perspective, it’s better to commit to…
When we talk about SEO, we’re referring to ‘search engine optimization’. In its most basic form, SEO refers to how well your website is structured and how easy it is for a search engine like Google to find, crawl and catalogue the content on your website. Today, SEO has expanded to include not only the…
Knowing where the majority of your customers spend their time online can help you invest in the right social media channels and spend your advertising dollars wisely. Using the latest data from Sprout Social, we’re diving into the demographics to find out where you will gain the most exposure from your target audience based on…