Completing a Google search on mobile

What is SEO and Why is it Important?

When we talk about SEO, we’re referring to ‘search engine optimization’. In its most basic form, SEO refers to how well your website is structured and how easy it is for a search engine like Google to find, crawl and catalogue the content on your website.  Today, SEO has expanded to include not only the…

web design plan written on paper

5 Important Elements of Web Design

In today’s digital world, your website should be seen as a vital marketing tool. When considering a product or brand, websites are often the first and last point of call when making a decision. Brand searches will usually start with a Google search before clicking through to a website to get a general “feel” for…

How to Create a Facebook Advertisement

You have a Facebook Business account, now what? If you want to reach more people, and are willing to invest a couple of dollars, Facebook advertising is a great option. You can even do this from the comfort of your own home. Simply log in to your Facebook Business account and access the ‘Ads Manager’…

Illustration of an email alert showing up on a laptop

The Ideal Length of Email Newsletters

Connecting with your customers online has always been important, but in the middle of a pandemic it’s more important than ever. This goes beyond having a strong social media presence and an up-to-date website. Sending a semi-regular email newsletter (e-newsletter) to your customers allows you to build on your relationships and create long-term brand loyalty. …

Norquay Website Design & Development

In early 2021, Sims Advertising designed, built and launched a new website for Norquay Engineering, Trusses and Home Design. Proudly serving Northern Ontario, Norquay is a multi-disciplinary design and manufacturing firm offering engineering, truss manufacturing and custom home design services. Scott started Norquay Engineering in the early 2000’s primarily to support cottage, home and commercial…

How To Define Your Target Audience

When developing a marketing or social media strategy, the first step is to clearly define your target audience. Although this can be a challenging process, your target audience will determine which channels (traditional and/or digital) you should use to effectively reach the right people. What is a Target Audience?  A target audience is a particular…

TERRA Greenhouses: Ecommerce Website

Prior to COVID-19, Sims Advertising’s digital experts were working on designing and developing a full-blown new ecommerce website for TERRA Greenhouses, who have five popular greenhouse locations in Southern Ontario.  However, the sudden need to enable online shopping at short notice due to COVID-19 restrictions saw the Sims team pivoting to develop a temporary e-store…