Social Media is not a one-size-fits-all approach. You have the flexibility to tailor your efforts in whichever way best suits your brand and control what, where, when and how you post. You can also decide if and how much you spend to extend your reach. Social media can increase exposure, help your brand stay top of mind and maximize the reach of your marketing campaign. You should be using social media to rapidly spread information and grow your business.
A Little Money Goes a Long Way
Even with a shoestring budget, social media marketing can make an impact. Organic posts give you the freedom to post when you want to keep your social channels active. Paid posts allow you to maximize the algorithm and reach new people based on the targets you set. Small businesses can also benefit financially by creating content in-house.
Create a Hybrid Approach
You should create a social media strategy to complement every marketing campaign. This is the simplest way to merge your digital and print assets. It can be as easy as posting a picture of your new billboards, or repurposing flyers, postcards or other assets into multiple social media posts to carry the message across channels, creating an omnichannel marketing approach. Don’t forget about frequency. With the right post frequency, you can keep followers engaged while reaching customers in a direct and personal way. Posting a variety of regular and consistent content (E.g. posts, videos and stories) on social media can help improve organic reach and engagement.
Case Study: Liquid Death
One of the best examples that showcase the importance of social media marketing is from a company called Liquid Death. This brand set out to sell canned beverages that “Murders Your Thirst” and kill plastic pollution. However, they needed to order a minimum amount of cans to start production. Before wasting resources on manufacturing, they built up demand by posting on social media using only mock-up product images. Once their comment section was filled with consumers asking, “Where can I buy this?” they knew it was time to start production. Now valued at over $700 million dollars, Liquid Death perfectly illustrated how social media should be woven into your efforts to help grow your business.
If you have questions about your social media footprint, our digital marketing experts have the know-how to create a successful social media strategy. Reach out to us today to find out how we can help you elevate your social media.