The world of digital marketing is constantly evolving, changing the way we do business. In 2023, this is no different. Consider incorporating the latest digital marketing trends into your strategy to stay ahead of the game. Here are four digital marketing trends to watch in 2023:
1. Mobile-First Video Content
Video content gained significant traction in recent years, but in 2023 it’s all about 15-30 second mobile-first vertical videos. I.e. TikTok, Instagram Reels and Facebook Stories. Videos can effectively grab user attention and assist with retention. In 2023, we encourage you to experiment with organic videos and boost what works best. LinkedIn is rumoured to be stepping it up with video capabilities in 2023, which is great news for the B2B community.
2. AI Content Tools
Say ‘goodbye’ to writer’s block in 2023. AI content tools can help write relevant content for your brand. In 2023, more businesses will leverage AI content tools for blogs, emails, ad copy, social media and product descriptions. While AI is still relatively new, it can help get your creative juices flowing. In time, we expect AI to produce consistently high-quality content to take the load off your employees and make outsourcing more effective. Just be sure to fact-check, proofread and edit the content before publishing.
3. Marketing Automation
In 2023, we want to work smarter, not harder. Automating repetitive tasks makes it possible to generate more leads and sales with less effort. This can apply to social media, email and more. Automation can help marketers anticipate and influence consumer buying behaviour, answer questions and positively impact the customer experience.
4. Curated Content with Brand Partnerships
Promote your business through the voice of others to add value in 2023. Rethink your content strategy with a focus on building connections and community. Collaborate with content creators and influencers relevant to your brand who align with your values and use your product or service to create long-term brand partnerships.
Discover the benefits of working with a marketing agency in 2023. Contact the digital marketing experts at Sims Advertising to find out how to improve your strategy and achieve your goals.