How to Market Your Company in 2023 It may be too late to say “Happy New Year”, but there is still time to create a marketing strategy that adapts to this year’s definition of ‘business as usual’. With the ever-changing marketing landscape, being proactive and keeping up with current trends is essential to staying relevant.…
5 Components of a Successful Marketing Campaign Marketing campaigns are a sum of parts that, when executed properly, can help your business reach its goals. Rather than hope for the best, consider the following components before planning. With some rationale and guiding questions, these five pieces will become a master checklist to help you succeed…
The Importance of Mobile Responsive Websites Your website should be inclusive of all shapes and sizes, from desktops and mobile devices to tablets and smartwatches. Being mobile-responsive goes beyond a design that adjusts to fit smaller screens; it’s meant to improve functionality and user experience on all devices. In 2022, 59% of web traffic was…
Not only is it important for your company to have a website, you also need to clearly express your business’s reputation with it. This builds trust. Trust is essential when customers decide they want to do business with you. Whether it’s providing personal contact information or sharing banking information upon purchase, consumers want to feel…
Just when you thought your website and social media accounts were the only things you needed to update, along came Google My Business (now known as “Google Business Profile”). In previous blogs, we discussed the importance of having a Google Business Profile (alongside your website) and shared some surprising features. In this blog post, we’re…
These days, Google makes it harder for your business to appear in search results by prioritizing Google Ads and No-Click Searches. As a result, you may have seen a reduction in organic web traffic. This means that 1) search engine optimization is more important than ever, and 2) having a Google My Business (GMB) listing…
Regardless of the type of website that you have, a landing page may be the solution you’re looking for to increase sales and run paid ads. Keep reading for an introduction to landing pages and how they could be beneficial for your business: What is a landing page? A landing page is designed to increase…
Every website should be designed around user experience (UX). UX design is a research-driven process that should be undertaken to provide a consistent and positive user experience with a website. UX, when done correctly, helps to build trust and authority, which leads to sales and revenue. Here are four core website UX elements that every…
Understanding your email audience is essential when sending newsletters or automated emails to subscribers. If you send a generic message that doesn’t provide insight, information or value, it can come across as boring and uninspired. Conversely, making a laser-focused email but sending it to your entire subscriber list may cause readers to feel unimportant and…
Email automation is a big (and beneficial) part of email marketing. Email automation, which uses one or more email sequences, is a time-saving tactic that can help to not only reach your audience but also generate revenue. Keep reading to find out more about email automation and how you can use it to your advantage: …