In early 2021, Sims Advertising designed and built a beautiful modern website for the team at GTA GSM who recently expanded into the e-commerce space. GTA GSM offers a variety of global cargo handling services for high-value goods, such as pharmaceuticals and cannabis. The goal was to help position GTA GSM as an industry leader…
A keyword is a term used to describe a word or group of words used in a search engine (i.e., Google) or a website’s search bar. These keywords can be questions, such as “How to change car oil?”, or a combination of words like “TikTok pasta” – essentially, keywords are “search terms”. When the searcher…
In recent years, it has become more challenging for businesses to reach customers on social media platforms without adding a dollar value behind each post. However, as with all things ‘marketing’, social media requires strategy. You can’t just throw money at it and hope it sticks. Let’s take a closer look at the pros and…
You’ve heard the phrase ‘New Year, new me.’ This year we bring you, ‘New Year, new marketing trends’! A good business will always be on the lookout for new marketing tools, strategies and trends because when times change, we need to change with them. The End of an Era Notably, 2022 marks the end of…
Understanding the difference between omnichannel and multichannel marketing can help strengthen your overall marketing strategy and provide a better experience for consumers. By the end of this blog post, you should have a strong understanding of both concepts, how they overlap and which one is best for your business. Sneak peek: the main difference between…
While social media has the ability to connect a wide net of people worldwide, it can also be used by companies to effectively hone in on your target market. Having a strong presence on the right social media channels can be highly beneficial for your brand. From a business perspective, it’s better to commit to…
When we talk about SEO, we’re referring to ‘search engine optimization’. In its most basic form, SEO refers to how well your website is structured and how easy it is for a search engine like Google to find, crawl and catalogue the content on your website. Today, SEO has expanded to include not only the…
You have a Facebook Business account, now what? If you want to reach more people, and are willing to invest a couple of dollars, Facebook advertising is a great option. You can even do this from the comfort of your own home. Simply log in to your Facebook Business account and access the ‘Ads Manager’…
In early 2021, Sims Advertising designed, built and launched a new website for Norquay Engineering, Trusses and Home Design. Proudly serving Northern Ontario, Norquay is a multi-disciplinary design and manufacturing firm offering engineering, truss manufacturing and custom home design services. Scott started Norquay Engineering in the early 2000’s primarily to support cottage, home and commercial…
When developing a marketing or social media strategy, the first step is to clearly define your target audience. Although this can be a challenging process, your target audience will determine which channels (traditional and/or digital) you should use to effectively reach the right people. What is a Target Audience? A target audience is a particular…