How to Market Your Company in 2023
It may be too late to say “Happy New Year”, but there is still time to create a marketing strategy that adapts to this year’s definition of ‘business as usual’. With the ever-changing marketing landscape, being proactive and keeping up with current trends is essential to staying relevant. Make your company S.P.A.R.K.L.E. with this guide to market your business in 2023.
By reducing your company’s negative impact on the environment, you can positively impact how customers view your business. Whether you are product-based or service-based, you can utilize sustainability to market your company and help save the Earth. In 2021, 60 percent of consumers
rated sustainability as their most important purchasing criterion. This number is expected to increase over the next year as trends show increased demand for sustainable products. Consider speaking to a sustainability advisor to find the areas your business can improve.
Your business presence is a combination of visibility and promotion. Establishing an online presence has never been easier with social media. Use relevant and captivating content to develop brand awareness and make engaging with your company worthwhile. Consider implementing social media best practices to stay relevant and reach new customers. Even in the digital world, word of mouth is an effective method to promote your business. Engaging in influencer marketing or sharing online reviews can help influence a positive brand image and build brand trust. Having a dominant presence will make you stand out from the competition.
Your brand voice is a critical factor in how your company is perceived. Opting for a less refined ‘corporate’ persona by emphasizing your company’s passion and personality can emanate authenticity. This is why there is a growing demand for personable, casual, and relatable branding, as seen with Ryan Reynolds, who is sought after in advertising. Being witty isn’t the only way to come across as authentic. People want to feel good about the companies they engage with. Consumers are receptive to businesses that stay true to their values and mission. Focus on communicating your company’s ‘why’ and highlight the people that make that vision come alive.
Rooted in authenticity is the need to develop genuine connections, whether it is business-to-consumer or business-to-business. First, establish trust so consumers feel secure when engaging with your business. Be transparent and provide contact information so customers know their questions or concerns will be addressed. Secondly, keep in touch with your customers.
You can encourage customers to sign up for email content, offer opportunities to provide feedback and engage with them online. Allow for a place for open communication by responding to social media comments and online conversations. Customers just want to feel heard. Whether they have something nice to say or are making a complaint, speak to them like you are unknowingly on an episode of Undercover Boss. Overall, create a standard of kindness and effectiveness that is true to your brand.
In the age of algorithms, you must utilize keywords on your website and in blog posts to ensure the right people see your content. This can boost your search engine optimization (SEO) using proper terminology to connect you with your target audience. On social media, a hashtag is the equivalent of a keyword. Create your own hashtag to start a trend around your business and use existing ones to ensure your content reached people who are most likely to engage. Just be sure you use hashtag best practices for the social platform you’re posting on. Use keywords and keyphrases that best suit your company, products, and mission to make the biggest impact.
Learn & Enjoy
Not every company is the same, so use self-reflection and market research to optimize your marketing efforts. Be willing to experiment with different strategies. Try to enjoy the process by reaching out for creative ideas from your team. At the end of the day, you want to be proud of where you work, so bear that in mind as you market your company.
It can be challenging to make your company S.P.A.R.K.L.E. on its own. Let our team of marketing experts be your guide to marketing in 2023. Contact us today.