Marketing trends across different platforms

2024 Digital Marketing Trends

As 2024 quickly approaches, we’re expecting to see a number of digital marketing trends from 2023 carry over into the new year and some newer trends emerge. In the world of digital marketing, it’s crucial to stay informed and explore these trends to see what may work best for your business and get the edge…

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How to Get Your Brand Ready for the Holidays

The holidays are fast approaching, and as consumer demand increases, it’s crucial to take advantage of the traffic. The best way to do this is with proactive and consistent marketing across digital and traditional channels. Ensure you plan your marketing initiatives ahead of time, schedule social posts and e-blasts in advance so you’re not scrambling…

How to Find Your Brand Voice

How to Find Your Brand Voice Finding your brand voice is an essential (and fun) part of branding. Put simply, your brand’s voice is the personification of your product or service. Customers should be able to identify you from the competition by having a consistent tone and messaging – AKA brand voice. There are numerous…

Conquering the Marketing Funnel: Advocacy

Conquering the Marketing Funnel: Advocacy  Advocacy is like hiring a bunch of telemarketers to talk about how great your brand is, but you don’t have to pay them! Jokes aside, existing customers can turn into advocates who promote your business by sharing their experiences. With 88% of consumers saying they trusted recommendations from friends more…

Conquering the Marketing Funnel: Loyalty

Conquering the Marketing Funnel: Loyalty Stage We came, we saw, we converted! Done, right? Not quite yet! A conversion is more than one-and-done. It’s important to see every new customer as an opportunity to develop a lasting relationship that will positively impact your bottom line, to conquer that marketing funnel. With proper acknowledgment and marketing…

Conquering the Marketing Funnel: Conversion

Conquering the Marketing Funnel: Conversion  If your marketing efforts have led customers to the point of conversion, congratulations! There are three phases to consider during this stage; the path to conversion, decision point, and post-conversion. It’s essential to have a proper strategy to support your customers at each step to optimize your conversion rate. 1.…

Conquering The Marketing Funnel: Consideration

Conquering The Marketing Funnel: Consideration Now that you’ve got the potential customer’s attention with your awareness campaign, it’s time to market to the consideration stage of the buyer’s journey. Your goal in this stage is to turn curiosity into consideration. At this point, consumers are beginning their research to compare the pros and cons of…