Using QR Codes For Marketing The number one rule of getting results in marketing is creating a convenient and accessible way for people to act. You can do just that by using QR Codes. Consider the components of a successful marketing campaign and use a QR code to complement your goals. What are QR Codes?…
4 Types of Content Marketing Content Marketing, in short, is the overall process of planning, creating, publishing and sharing quality content. It has become increasingly important over the past decade as a marketing initiative. And without a doubt, it’s a worthwhile investment, generating approximately 3 times as many leads per dollar compared to traditional marketing.…
How to Market Your Company in 2023 It may be too late to say “Happy New Year”, but there is still time to create a marketing strategy that adapts to this year’s definition of ‘business as usual’. With the ever-changing marketing landscape, being proactive and keeping up with current trends is essential to staying relevant.…
5 Components of a Successful Marketing Campaign Marketing campaigns are a sum of parts that, when executed properly, can help your business reach its goals. Rather than hope for the best, consider the following components before planning. With some rationale and guiding questions, these five pieces will become a master checklist to help you succeed…
How to Bridge the Gap Between Print & Digital While having a strong digital presence is essential, don’t forget that print is still a powerful marketing tool. Integrating print and digital into your marketing strategy can improve user experience and add extra touch points to encourage your customers to convert. Use these three tactics to…
The Importance of Mobile Responsive Websites Your website should be inclusive of all shapes and sizes, from desktops and mobile devices to tablets and smartwatches. Being mobile-responsive goes beyond a design that adjusts to fit smaller screens; it’s meant to improve functionality and user experience on all devices. In 2022, 59% of web traffic was…
Not only is it important for your company to have a website, you also need to clearly express your business’s reputation with it. This builds trust. Trust is essential when customers decide they want to do business with you. Whether it’s providing personal contact information or sharing banking information upon purchase, consumers want to feel…
The world of digital marketing is constantly evolving, changing the way we do business. In 2023, this is no different. Consider incorporating the latest digital marketing trends into your strategy to stay ahead of the game. Here are four digital marketing trends to watch in 2023: 1. Mobile-First Video Content Video content gained significant traction…
Online reviews can help your business look more credible and reliable. They have also been known to boost your sales by triggering a psychological phenomenon called ‘social proof’. In fact, nine out of ten consumers say online reviews influence their buying decisions. Keep reading to find out how you can get more online reviews: 1.…