Anything that requires content that needs to be communicated benefits from – you guessed it – content marketing. Blog posts, social media posts, podcasts, videos and paid advertisements all come under the content marketing umbrella. But, what does this mean exactly?
What is Content Marketing?
The content you produce and share publicly is a visual representation of your brand. Content marketing enables you to share this information strategically and with purpose. When sharing content, you want to attract visitors, retain their attention and ultimately turn them into repeat customers. Content marketing is therefore the overall process of planning, creating, publishing and sharing this quality content, so that it reaches your intended audience.
Why is Content Marketing Important?
Content marketing is important, because it can help you increase brand awareness and customer engagement, boost sales and encourage brand loyalty. Good content marketing builds a story and opens up conversation with potential customers. Through tailored, engaging and visually appealing content, you can create a sense of community, build on your relationship with existing customers and attract new ones.
Developing a Content Strategy
When it comes to content marketing, choosing an image just because it looks good is a big no-no. Content marketing is strategic and needs to be relevant to your business. Content needs to be chosen for a reason, and that reason must have a goal in mind.
To develop a content strategy, you will need to consider the following:
- What are you trying to achieve?
- How will your content engage with customers?
- What channel/s are you going to use to share the content?
- What is your budget?
- How are you going to measure your success?
Content marketing is a big task and it can feel overwhelming if you don’t have the time or the resources. At Sims Advertising, we do the hard work for you. We can help you identify your goals, recommend the most appropriate channel, create engaging content and measure success. So, leave it to the experts and contact Sims Advertising today.