Online reviews can help your business look more credible and reliable. They have also been known to boost your sales by triggering a psychological phenomenon called ‘social proof’. In fact, nine out of ten consumers say online reviews influence their buying decisions. Keep reading to find out how you can get more online reviews:
1. Follow Up
There is no harm in asking customers for a review of their experience. Send a follow-up email to confirm satisfaction with their purchase and ask if they would take a couple of minutes to write an online review. To make things easier, create an automated email sequence that automatically sends a follow-up email for you. Think outside the box and include a card in product packaging asking for a review or add a call to action at the bottom of receipts and invoices.
2. Be Accessible
Make it as easy as possible for customers to leave you a review. Facebook and Google Business listings allow users to leave a review directly on your business profile, so it’s important to have an account on both platforms. If it’s appropriate for your business, you can ask your social media followers to leave a review. Be sure you make an effort to reply to all their comments and reviews – it shows you’re active, appreciative and paying attention.
3. Respond to Negative Reviews
Don’t sweep negative reviews under the rug. Instead, acknowledge the customer’s feedback and address the issue. Be mindful that others will likely read your response and take note of how you handle the situation. It’s important to show that you care about the personal experience of your customers – positive or negative. When in doubt, encourage the reviewer to call or direct message (DM) you to work through the issue more privately.
4. Promote Your Online Reviews
Testimonials and positive product reviews are powerful. Consider displaying online reviews on your website. If you have an online store, add reviews to each product page. Pick out the best reviews and share them on your social media channels and advertising materials to encourage others to follow suit.
Reach out to the digital marketing team at Sims Advertising to create a strategy around obtaining more online reviews today.