Imagine if you could encourage a sale, increase engagement with customers and generate revenue without lifting a finger. The truth is, you can. Email sequences can be set up to automatically send emails when triggered by user behaviour or at a pre-determined time through email automation. Find out what types of email sequences could work effectively for your business below:
1. Nurturing Email Sequence
Send a nurturing email sequence when a consumer first engages with a lead magnet (i.e. a downloadable checklist or ebook). While the recipient may not be ready to make a sale, nurturing email sequences provide the lead with additional resources, introduce your company and add value. This builds trust with your brand.
2. Onboarding Email Sequence
An onboarding email sequence provides new customers with everything they need to stay engaged with your brand when signing up for a newsletter or joining a loyalty program. An onboarding email sequence will often have a ‘thank you’ message and include information on getting support, using products or scheduling appointments.
3. Re-Engagement Email Sequence
You’ve likely received a re-engagement email sequence if you’ve ever abandoned an online shopping cart. Abandoned shopping cart emails will often show the products left behind and make it easy for consumers to complete their purchases. Re-engagement emails can also build excitement for recurring events by letting recipients know what they can look forward to.
4. Conversion Email Sequence
Conversion email sequences have a single call to action (e.g. to book a meeting or schedule a demo). Conversion email sequences aim to encourage the recipient to follow through with your desired action.
5. Renewal Email Sequence
If you have a product or service that runs off a subscription, a renewal email sequence is a time-based email sequence that is a great way to remind customers that they need to renew. Let the customer know how long they have before their subscription expires, and encourage them to stay.
But wait, there’s more. Follow-Up and Reminder email sequences can provide a gentle nudge in the right direction and engagement email sequences can build interest and rapport.
The next blog in our “email automation” series will cover how to make a killer email sequence.
We know it’s a lot to take in – speak with the digital marketing experts at Sims Advertising about what email sequences will work best for your business and start making the most of email automation today.