How To Define Your Target Audience

When developing a marketing or social media strategy, the first step is to clearly define your target audience. Although this can be a challenging process, your target audience will determine which channels (traditional and/or digital) you should use to effectively reach the right people. What is a Target Audience?  A target audience is a particular…

TERRA Greenhouses: Ecommerce Website

Prior to COVID-19, Sims Advertising’s digital experts were working on designing and developing a full-blown new ecommerce website for TERRA Greenhouses, who have five popular greenhouse locations in Southern Ontario.  However, the sudden need to enable online shopping at short notice due to COVID-19 restrictions saw the Sims team pivoting to develop a temporary e-store…

Gentek Canada Blog Site & Digital Program

Gentek Canada is leading the way with windows and siding. With over 50 years of manufacturing experience, they are experts when it comes to home exteriors. Sims Advertising has worked with Gentek Canada since 2015, supporting them on various projects from emails to powerpoint presentations, POP (signage), booth assets for trade shows, printed pieces and…

terra to go website screenshot

TERRA To Go: Online Shop

Sims Advertising has had a longstanding relationship with TERRA Greenhouses, helping to design and execute their website and digital advertisements since early 2016. In March 2020, COVID-19 increased consumer demand for online shopping, curb-side delivery and pick-up. To fulfill this sudden need, we built an ecommerce solution called TERRA To Go that piggybacks on their…

TBM.Social displayed on a MacBook

TBM.Social

In today’s competitive marketing landscape, it is very important to have a strong social media presence. TIMBER MART is a national lumber and building materials organization with independant dealers in Canada from coast to coast. Their dealers are busy entrepreneurs who don’t always have the time or resources to develop social media assets. Sims Advertising,…