Luxury kitchen appliance brand Monogram saw the need for a virtual alternative to in-store showroom consultations. Due to increasing COVID-19 restrictions and regulations, Monogram revamped their Toronto-based Design Centre to offer virtual showroom consultations as a convenient and socially distant online option.
Sims Advertising, who has partnered with Monogram for several years, helped bring the Monogram At Home campaign to life to enable customers to experience the Monogram Design Centre from the comfort of their own homes. Our agency was responsible for incorporating the campaign on the Monogram website and designing marketing materials to raise awareness of the new product offering.
Easels were designed and sent to a number of stores who carry the Monogram product line throughout Canada. The key message is to encourage consumers to book an at-home consultation. A custom QR code included takes customers directly to the Monogram at Home website.
There is no doubt that COVID-19 has created new challenges for many businesses. Here at Sims Advertising, we understand that it’s more important now than ever to come up with creative online and print solutions. Contact us today to discuss how we can develop a strategic advertising campaign for your business.
Sims Advertising has worked closely with GE Appliances Canada and their House of brands including Monogram, GE, Cafe and Haier for the past several years. They collaborate with the GE Appliances marketing team to expertly design and execute a wide range of projects from print to digital.